Notes from people who build the tools
We build custom go-to-market tooling for sales, account management, and customer success teams. These are the things we get asked on every call: what to build, what to buy, and how to tell a real Lovable partner from a badge on a website. Posts marked with a green dot contain a working tool, not a screenshot of one. That's rather the point.
Custom GTM tools: a buyer's guide for sales, AM, and CS teams
What custom GTM tooling is, what sales, AM, and CS teams actually ask for, when custom beats a platform, and what it costs to build.
PricingHow much does custom software cost in 2026? Real numbers
Real price bands, why quotes vary 10× for the same project, and how not to overpay.
PlaybookOutgrown Excel? How to move your business off spreadsheets
Five signs a sheet became load-bearing infrastructure, what replaces it (one small app, not a platform), and how to migrate without a big bang.
PlaybookHow to build a custom client portal: options, cost, timeline
The three routes to a portal, the four features clients actually use, and the security lines you can't cross with other people's documents.
LovableAI app builders vs hiring a developer: which should you use?
Where builders genuinely win, where the 90% wall is, and the validate-then-harden sequence that beats both extremes.
LovableIs your AI-built app production-ready? A 10-point checklist
Ten checks that separate a demo from a production app — several you can run yourself in ten minutes, today.
PlaybookForward deployed engineer: what it is, and when to hire one vs an agency
What a forward deployed engineer actually does, the three ways to buy forward-deployed engineering, and how to tell whether you need a hire or a team.
Build logHow long does a custom internal tool take? A real build log
Two days to production, one week to daily use, one quarter of iteration. The commit-by-commit timeline of a real 150-store build.
PlaybookHow to run a QBR in the age of AI
A 45-minute agenda, the five things worth showing, and an interactive demo of why the static deck is the problem.
PlaybookThe business case for internal AI tooling, in numbers
Stop pitching the tool and cost the status quo. Includes a calculator for annual cost, payback, and what a quarter's delay is worth.
PlaybookHow to run an internal AI hackathon that ships something
Invite the operators, not the engineers. A run-sheet generator, the rules that make things ship, and what to do the week after.
LovableHow to hire a Lovable agency: 7 questions to ask first
What to check before hiring a Lovable agency: partner status, code ownership, and the seven questions that separate builders who ship from ones who demo.
LovableLovable vs Claude Code: which should build your internal tool?
When to build in Lovable, when to reach for Claude Code, and how teams use both on one project. A practical breakdown for internal tools.
PlaybookBuild vs buy: when custom sales tools beat another platform
A decision framework for revenue leaders: five tests that tell you whether to buy a platform, build something custom, or leave the spreadsheet alone.
GTM toolingWhat belongs in a customer success dashboard (and what doesn't)
The five metrics that earn a place on a CS dashboard, the ones wasting space, and how to build a health score your CSMs actually trust.
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